Link building is the process of acquiring hyperlinks from other websites to your own. It is a crucial aspect of SEO as it enhances your website's authority.
There are two main types of links: inbound (backlinks) and outbound. Backlinks improve your domain authority, while outbound links can help contextualize your content.
Strategies for effective link building include guest blogging, creating shareable content, and leveraging social media to promote your links.
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