Website speed is a critical factor in SEO. Google prioritizes faster websites in search rankings. A slow site can lead to increased bounce rates and lower user engagement.
A fast-loading website enhances user experience. Users are more likely to stay and engage with content if the site performs well, which can positively affect your search rankings.
To improve your website speed, consider optimizing images, leveraging browser caching, and minimizing HTTP requests. Tools like Google PageSpeed Insights can provide valuable suggestions.
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