Backlinks, or inbound links, are links from one website to another. They are a key factor in determining a site's authority and ranking on search engines.
Search engines like Google use backlinks to gauge the quality and relevance of your site. Websites with a higher number of quality backlinks tend to rank better in search results.
To build backlinks, focus on creating high-quality content that others will want to link to. Additionally, consider guest blogging and collaborating with influencers in your industry.
Regularly review your backlink profile using tools like Ahrefs or Moz. Monitoring helps identify low-quality links that could be harming your SEO.
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