SEO can be divided into two main categories: on-page and off-page SEO. Both are essential for improving your search engine rankings.
On-page SEO refers to the optimization techniques applied directly to your website to improve its ranking. This includes optimizing title tags, meta descriptions, and content.
Off-page SEO involves actions taken outside your own website to affect your rankings within search engine results pages. Building quality backlinks is a significant part of this strategy.
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